A2Z Sister-Site Intelligence · Last checked 27 September 2026

UKGC active · Account 39075

Bingo Diamond Sister Sites

Bingo Diamond is currently operated by Broadway Gaming Limited under UK Gambling Commission account 39075. Its closest bingo sister sites include Butlers Bingo, Glossy Bingo, Rosy Bingo and Dotty Bingo, while Casino of Dreams, Casino Fantastico and Lucky 247 provide casino-led routes under the same legal operator.

Broadway's own corporate timeline records the acquisition of Bingo Diamond in August 2015. Unlike Rosy Bingo, this brand does not require a former-name bridge to understand its history: the Bingo Diamond identity can be traced directly through Broadway, current UKGC records and the brand's own first-party pages.

Quick answer Sister sites Promotions & account rules Pros & watch-outs Operator & licence Compare brands

UK operator Broadway Gaming Limited

UKGC account 39075

Current domain bingodiamond.com · Active

Broadway acquisition August 2015

A2Z relationship check: Bingo Diamond sits in Broadway Gaming Limited / 39075. Its current UKGC trading name is recorded as “bingodiamond.com”, while Bingo Diamond itself describes the consumer brand as a registered trademark of Broadway Gaming Limited.

Quick Answer

What are Bingo Diamond sister sites?

Bingo Diamond currently shares Broadway Gaming Limited / UKGC 39075 with Butlers Bingo, Glossy Bingo, Rosy Bingo, Dotty Bingo, Casino of Dreams, Casino Fantastico, Lucky 247, Jungle Reels and Fluffy Wins. Dotty and Rosy are particularly useful acquisition-era comparisons, while Butlers and Glossy show the internally launched Broadway brands that came before them.

A2Z view: Bingo Diamond joined Broadway through acquisition in August 2015. Its strongest sister-site comparisons therefore are not simply the sites sharing account 39075, but brands that explain Broadway's progression from building bingo brands to acquiring them.

Current relationship check

Dotty Bingo Earlier acquired brand · same 2017 case

Rosy Bingo First acquisition · former Rehab Bingo lineage

Butlers Bingo Original flagship · source of 2016 ASA complaint

Glossy Bingo Broadway-built brand · not named in 2017 notice

The four brands share today's operator but represent different launch, acquisition and regulatory relationships.

Explore this page: Sister sites Promotions & account rules Pros & watch-outs Operator & licence Compare brands Games & verification Acquisition & regulatory history FAQ

Is Bingo Diamond a trustworthy site?

★★★★☆4/5

A2Z editorial ratings are based on visible licence information, operator background, bonus clarity, payment/KYC checks, site usability and safer gambling information. They are not customer review scores. Find out how A2Z ratings work. Discover why Bingo Diamond is rated 4 stars by us for trustworthiness:

Bingo Diamond Promotions & Bonus Rules: Key Facts

Bingo Diamond's public Promotions page displayed no current promotion cards when A2Z checked it. At the same time, several recent 2026 UK bingo checks consistently report a first-deposit Bingo Bonus matching 100% of a qualifying deposit up to £100, normally after a minimum £10 debit-card deposit.

A2Z offer check: The recent external sources are unusually consistent, but the current first-party public Promotions page does not independently confirm that headline. Check the live registration or account promotion before treating the £100 match as available to you.

What wagering terms are currently being reported?

Recent 2026 checks consistently report 3x wagering on Bingo Bonus funds, a 48-hour claim or validity window and debit-card eligibility for the welcome promotion. Because A2Z has not retrieved those specific terms from a current public first-party promotion card, they remain secondary-source current checks rather than independently verified first-party terms.

Why does A2Z separate the offer from the licence check?

The current operator, domain and licence relationship can be verified directly through the UKGC. A promotional headline can change much faster and should therefore be checked separately against the offer actually displayed to the account.

Practical check: Regulatory status is stable evidence; promotional availability is time-sensitive evidence. Do not use one as proof of the other.

Brand Snapshot

Bingo Diamond at a glance

Bingo Diamond is an acquired Broadway bingo brand with a directly documented 2015 acquisition, current UKGC domain and trading-name records, and unusually clear first-party ownership and verification material.

Consumer brand

Bingo Diamond

Current operator

Broadway Gaming Limited

UKGC account

39075

Current domain

www.bingodiamond.com · Active

UKGC trading name

bingodiamond.com · Active

Broadway acquisition

August 2015

Brand ownership statement

Registered trademark of Broadway Gaming Limited

Primary product

Online bingo + casino games

A2Z entity note: Domain, UKGC trading name and consumer trademark are related but not identical concepts. The UKGC records “bingodiamond.com” as the trading name, while Bingo Diamond's own website identifies Bingo Diamond as a registered trademark of Broadway Gaming Limited.

A2Z Practical View

Bingo Diamond: what stands out and what should you check?

Bingo Diamond has strong operator, acquisition and verification evidence, but its current promotional presentation and historical compliance record need to be checked separately.

What stands out

The most important corporate and account-verification claims have strong first-party support.

Direct acquisition evidence Broadway's own corporate timeline records the acquisition of Bingo Diamond in August 2015.

Clear current entity records The current domain and trading name are Active under Broadway Gaming Limited / UKGC 39075, while the site identifies Bingo Diamond as a Broadway registered trademark.

Detailed verification framework Bingo Diamond directly documents age and identity checks, identity verification and Source of Funds checks.

What to check first

Current promotional evidence is less straightforward than the operator evidence.

Live welcome offer Recent 2026 review sources consistently report a £100 bingo match, but Bingo Diamond's publicly retrievable Promotions page currently displays no offer cards.

Historic advertising case Bingo Diamond was specifically named by the Gambling Commission in Broadway's 2017 misleading-advertising investigation.

Do not rely on legacy founding dates A2Z's old page and third-party sites publish different establishment years. The strong primary-source milestone is Broadway's August 2015 acquisition, not an independently verified launch year.

A2Z note: Where the acquisition date is primary-sourced but the original launch year is not, A2Z reports the acquisition without converting an uncertain establishment date into fact.

A2Z Decision Check

Who may find Bingo Diamond most relevant?

Best for

Users comparing Broadway's acquired bingo brands, particularly where acquisition chronology, account verification and historical regulatory evidence matter more than a simple same-licence list.

Closest acquisition peer: Dotty Bingo

Regulatory-history comparison: Butlers / Rosy / Casino of Dreams

Broadway milestone: Acquired August 2015

Check first

Confirm the promotion shown to your account and treat old establishment dates, old offers and older operator details as historical claims unless independently verified.

Public promotions page: No offer cards shown at last check

Current domain: www.bingodiamond.com

Verification: ID / address / Source of Funds checks may apply

Operator & Licence Check

Who operates Bingo Diamond in the UK?

Bingo Diamond currently operates through Broadway Gaming Limited. The UK Gambling Commission records www.bingodiamond.com as an Active domain and bingodiamond.com as an Active trading name under account 39075.

Legal operator Current

Broadway Gaming Limited Bingo Diamond's first-party pages identify Broadway Gaming Limited as the Gaming Contract operator and trademark owner.

UKGC account Active

39075 Remote Bingo and Remote Casino permissions are currently Active.

Domain Active

www.bingodiamond.com Current Active Bingo Diamond domain on account 39075.

UKGC trading name Active

bingodiamond.com The current register uses the domain-form name rather than the plain-text consumer brand name.

A2Z verification rule: UKGC trading name, domain, consumer brand and registered trademark are related identifiers but should not be treated as identical database fields. See the Broadway Gaming group guide for the wider structure.

A2Z Comparison Rows

How Bingo Diamond compares with related Broadway brands

Bingo Diamond's sister sites are connected through different evidence layers. These comparisons separate acquisition history, regulatory involvement, brand origin and current same-operator status rather than treating every 39075 site as equivalent.

Butlers Bingo

Complaint origin vs later investigated site

Best for Understanding how the 2017 Broadway advertising case expanded from one complaint into a wider multi-brand investigation.

Similar Both are long-running bingo brands under 39075 and both appear in the regulator's documented enforcement history.

Different The original ASA complaint concerned Butlers Bingo; Bingo Diamond was one of the additional Broadway sites identified during the subsequent Gambling Commission investigation.

A2Z note They share the enforcement story, but their roles in that story were not identical.

Dotty Bingo

Closest acquisition + enforcement peer

Best for Comparing two acquired bingo brands from Broadway's early expansion that later appeared in the same UKGC investigation.

Similar Both were acquired by Broadway, remain Active 39075 bingo brands and were specifically named in the 2017 advertising case.

Different Dotty joined Broadway in July 2014; Bingo Diamond followed in August 2015, near the end of Broadway's first major bingo acquisition phase.

A2Z note Probably Bingo Diamond's strongest overall historical comparison because both the acquisition and regulatory evidence overlap.

Rosy Bingo

Shared case · different identity history

Best for Seeing how two acquired bingo brands can share regulator history while having very different brand-identity records.

Similar Both were acquired during Broadway's early portfolio expansion and both lineages appear in the 2017 UKGC notice.

Different Rosy's lineage appears in the notice as Rehab Bingo and later underwent a documented name change; Bingo Diamond retained its existing consumer identity.

A2Z note The shared case makes Rosy's rebrand stand out as a separate brand-specific event rather than a Broadway-wide change.

Glossy Bingo

Same operator · different regulatory evidence

Best for Understanding why one operator's compliance history cannot automatically be assigned to every sister brand.

Similar Both are bingo-led current domains and trading names under Broadway Gaming Limited / 39075.

Different Bingo Diamond is specifically named in the 2017 UKGC notice; Glossy Bingo is not one of the five sites named in that published case.

A2Z note A strong comparison for separating operator-level context from brand-specific regulatory evidence.

Casino of Dreams

Same case · opposite product and origin

Best for Comparing two brands linked by the same historic regulator investigation but built for different products and acquired in different ways.

Similar Both remain Active under 39075 and both were specifically named by the UKGC in the 2017 Broadway case.

Different Bingo Diamond was acquired as a bingo brand in August 2015; Casino of Dreams was launched by Broadway as a casino-focused brand in November 2015.

A2Z note Regulatory overlap does not imply shared product positioning or the same ownership origin.

Lucky 247

Current sister site · weaker shared history

Best for Comparing a current legal sister site where the main verified connection is today's Broadway operator rather than Bingo Diamond's documented 2015–2017 history.

Similar Both currently have Active domains and Active trading names under Broadway Gaming Limited / account 39075.

Different Lucky 247 is casino and slots-led, and the sources reviewed do not give it the same Bingo Diamond acquisition-and-2017-case combination.

A2Z note Useful as a control comparison: a real current sister site can still have much weaker shared historical evidence.

A2Z note: Dotty is Bingo Diamond's closest combined acquisition-and-regulatory peer; Butlers explains where the investigation began; Rosy adds brand-identity change; Glossy demonstrates a same-operator brand not named in the case; Casino of Dreams shares enforcement history across a different product category; Lucky 247 shows a current sister relationship without the same historical evidence.

What type of games does Bingo Diamond focus on?

Bingo Diamond remains a bingo-led brand with additional casino-style gaming. Broadway's wider B2C platform supports several bingo formats and specialist rooms, but A2Z does not assume that every operator-level game format is currently available on Bingo Diamond at all times.

Individual rooms, jackpots, slots and providers can change more quickly than the underlying operator relationship, so the live Bingo Diamond lobby should be used for current game availability.

A2Z product check: This guide treats Bingo Diamond as bingo-first but does not turn Broadway's group-level game catalogue into an unsupported brand-specific room list.

Bingo Diamond account verification and Source of Funds

What checks can Bingo Diamond carry out?

Bingo Diamond's current verification centre separates its checks into age and identity verification, identity verification and Source of Funds. The operator may request information or documents where required to meet legal and regulatory obligations.

Can Bingo Diamond request proof of ID and address?

Yes. Bingo Diamond states that identity checks can require proof of ID and proof of address. Its Source of Funds process can also require evidence relating to the source of income used for financial transactions.

Practical check: Verification requirements are account-specific. Use the current request shown by Bingo Diamond rather than relying on a generic document checklist from another Broadway sister site.

Acquisition, Entity & Regulatory History

How did Bingo Diamond become part of Broadway Gaming?

Bingo Diamond entered Broadway during the operator's early acquisition phase and later became one of the brands specifically identified in the Gambling Commission's wider investigation into Broadway promotional advertising.

Current legal operator Broadway Gaming Limited UKGC 39075 · www.bingodiamond.com Active

Key verified evidence stages

August 2015 · Broadway acquisition Broadway's corporate timeline explicitly records its acquisition of Bingo Diamond.

August 2015 · First published T&C version Bingo Diamond's surviving Terms & Conditions changelog begins with Version 1.000 dated 12 August 2015.

2017 · Wider Broadway investigation Following the original Butlers Bingo advertising complaint, the Gambling Commission identified similar failings on Bingo Diamond and several other Broadway websites.

£100,000 penalty package Broadway Gaming accepted a £100,000 penalty package following the Commission's investigation.

2018 onward · Account-rule changes Bingo Diamond's changelog records later regulatory and account-rule updates, including a March 2018 change allowing cash-balance withdrawals at any time subject to standard account checks.

Current · UKGC 39075 The Bingo Diamond domain and its domain-form trading name remain Active under Broadway Gaming Limited.

Was Bingo Diamond founded in 2010 or 2011?

Older A2Z content and third-party directories publish different establishment years. A2Z has not found sufficiently strong primary evidence to verify those dates. Broadway's own source confirms the milestone that matters for the current relationship: it acquired Bingo Diamond in August 2015.

A2Z evidence rule: An acquisition date is not automatically a launch date. Where reliable sources prove the former but disagree or remain silent on the latter, A2Z keeps the two fields separate.

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