Viral Interactive Limited

Viral Interactive Limited Review 2025: A Reset iGaming Brand with a Streamlined UK Portfolio

Quick Fact-Check Table

What Is Viral Interactive Limited?

Viral Interactive Limited is a Malta-based casino operator (registered at Horeca Building, Xewkija). It rose to prominence under the Finnplay Group, focusing on running multiple branded casinos in multiple EU markets since around 2017. In 2020, it strategically exited its white-label partnerships in regulated markets, focusing instead on its core brands.

Licensing & Regulation

• UK Gambling Commission (UKGC): Held a Remote Casino, Betting, Bingo, and Software License (Account No. 42739) — surrendered as of November 11, 2024

• Previously also held licenses from the Malta Gaming Authority (MGA) and Romanian ONJN for its active brands. No recorded compliance breaches or regulatory penalties.

Brands Operated

Viral’s brand portfolio (when active) included:

• Luck.com

• Mad Slots

• mFortune

• PocketWin

• Jammy Monkey

• Platincasino.co.uk (white-label) 

All UK operations ceased in late 2024; these domains are now inactive

Software & Partnerships

Viral was an operator, not a software developer, controlling gaming brands and platform management. In March 2020, it withdrew from regulated white-label operations to refocus its business strategy

Markets Served & Restrictions

• Previously offered services in the UK, Malta, and Romania.

• As of November 2024, it no longer operates in the UK — brands are closed or transferred out

Compliance History

• Voluntarily surrendered UKGC licenses in November 2024 with no evidence of regulatory violations or financial penalties, Gambling Commission

• No public records of enforcement or sanctions from UKGC or MGA databases.

Pros & Cons

Viral Interactive Limited FAQs

1. Is Viral Interactive Limited licensed and compliant?
Yes — formerly licensed by UKGC, MGA, and ONJN; all UK licenses were voluntarily surrendered in November 2024, with no sanctions recorded

2. What brands did it operate?
Brands included Luck.com, Mad Slots, mFortune, PocketWin, Jammy Monkey, plus Platincasino.co.uk as a white-label platform.

3. Is Viral Interactive still operational?
Yes, but not in the UK. It exited UK operations in October–November 2024. Business now appears scaled back or refocused elsewhere

4. Any regulatory or financial trouble?
No — no public fines, suspensions, or enforcement actions are associated with their licensing history.

5. Who owns Viral Interactive?
Previously part of Finnplay Group. No current parent confirmed post white-label exit.

Final Verdict

Viral Interactive Limited was a widely recognized operator behind numerous online casino brands, trusted under major EU regulatory licences. However, since 2020, the company has pivoted away from white-label business models, culminating in a full exit from the UK market by late 2024. While its legacy brands—like Luck.com and mFortune—retain name value, its current operational status and scope remain opaque.

Best for: Industry analysts researching past operators or brand legacy.
Avoid if: You’re seeking current, active UK-regulated operators or casinos—it’s no longer active there.

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Viral Interactive Limited: A Leader in Customised iGaming Solutions

Overview of Viral Interactive

Viral Interactive Limited is a prominent operator and platform provider in the iGaming industry, specialising in delivering customised solutions for online casinos and sportsbooks. With a strong focus on innovation, flexibility, and compliance, the company offers a complete suite of services that enable operators to thrive in competitive markets.

Headquartered in Malta, Viral Interactive operates under a robust regulatory framework and has established itself as a trusted partner for operators seeking white-label and turnkey solutions. Its platforms prioritise scalability, security, and player engagement, making it a go-to choice for businesses aiming to deliver exceptional gaming experiences.

Company Overview

• Name: Viral Interactive Limited
• Founded: 2010s
• Headquarters: St. Julian’s, Malta
• Industry: iGaming Technology and Operations
• Licenses: Malta Gaming Authority (MGA), UK Gambling Commission (UKGC), Swedish Gambling Authority (Spelinspektionen)

Core Services

Viral Interactive Limited provides comprehensive solutions for operators, emphasising customised platforms and exceptional player experiences.

1. White-Label Solutions
   • Fully operational platforms tailored to the operator’s branding, featuring pre-integrated games, payment systems, and CRM tools.
2. Turnkey Platforms
   • Complete iGaming platforms, including back-office management, compliance support, and player acquisition tools.
3. Casino Operations
   • Robust casino offerings with diverse game libraries, bonus systems, and gamification features.
4. Sportsbook Solutions
   • Comprehensive sportsbook platforms with competitive odds, live betting, and extensive market coverage.
5. Mobile-First Design
   • Ensures seamless gaming experiences across all devices, with a focus on optimising compatibility for smartphones and tablets.

Key Features of Viral Interactive Limited Platforms

• Customizable Design: Operators can create unique gaming environments tailored to their audience.
• Multi-Jurisdictional Compliance: Platforms meet regulatory requirements in multiple markets, including the UK and Sweden.
• Player Engagement: Advanced tools like loyalty programs, tournaments, and gamification features enhance player retention.
• Secure and Scalable Infrastructure: Built to handle growing player bases and high-volume traffic without compromising performance.

Brands Operated by Viral Interactive Limited

Viral Interactive Limited powers several successful iGaming brands, each delivering exceptional gaming experiences:

1. Betive
   • A versatile platform offering casino games, live dealer experiences, and a comprehensive sportsbook. Known for its sleek design and player-centric features.
2. Slotsons Casino
   • Focused on slot enthusiasts, this brand delivers an extensive library of slot games, complemented by gamification elements and frequent promotions.
3. Omnia Casino
   • An intuitive and user-friendly casino platform that emphasises responsible gaming and personalisation for players.
4. Thrills Casino
   • Offers a fast-paced gaming experience with unique gamified features and instant-play options, catering to players looking for action-packed entertainment.

Licensing and Regulation

Viral Interactive Limited is licensed and regulated by some of the most respected authorities in the iGaming industry, ensuring fair play, transparency, and security for operators and players.

Key Licensing Highlights:

• Malta Gaming Authority (MGA): Compliance with EU regulatory standards.
• UK Gambling Commission (UKGC): Ensures platforms meet stringent UK requirements for security and fairness.
• Swedish Gambling Authority (Spelinspektionen): Fully authorised to operate in the regulated Swedish market.

Game Selection

Viral Interactive provides a rich and diverse game portfolio, catering to a wide range of player preferences:

• Slots: A vast collection of classic, video, and jackpot slots from top-tier providers.
• Table Games: Includes blackjack, roulette, baccarat, and poker in various formats.
• Live Dealer Games: Powered by leading developers, offering real-time, interactive experiences.
• Sports Betting: Extensive pre-match and live betting markets across popular and niche sports.

Software Partners

Viral Interactive Limited collaborates with industry-leading software providers to ensure high-quality gaming content:

• NetEnt
• Microgaming
• Evolution Gaming
• Play’n GO
• Yggdrasil Gaming

Customer Support

Viral Interactive prioritises exceptional support services for operators and players:

• 24/7 Technical Assistance: Ensures uninterrupted platform performance.
• Dedicated Account Management: Tailored solutions and ongoing guidance for operators.
• Player Support Services: Multilingual support teams and comprehensive FAQ sections to assist users.

Responsible Gaming

Viral Interactive Limited integrates responsible gaming tools and policies into its platforms, ensuring a safe and enjoyable environment for all players.

• Self-Exclusion Options: Players can exclude themselves temporarily or permanently.
• Deposit and Wager Limits: Flexible limits help players manage their spending.
• Collaborations: Partnerships with organisations like GamCare and BeGambleAware provide additional player resources.

Strengths and Weaknesses

Strengths:

• Expertise in multi-jurisdictional compliance ensures broad market access.
• Customizable platforms tailored to operator needs.
• Strong partnerships with top software providers.
• Comprehensive solutions, from white-label services to turnkey platforms.

Weaknesses:

• Limited presence in markets with newer or stricter regulations.
• Dependence on third-party game providers for content diversity.

Conclusion

Viral Interactive Limited has established itself as a leading player in the iGaming industry, offering innovative platforms and customized solutions for online casinos and sportsbooks. With brands like Betive, Slotsons Casino, Omnia Casino, and Thrills Casino, the company demonstrates its ability to deliver world-class gaming experiences backed by strong regulatory compliance and advanced technology.

Whether you’re an operator seeking a reliable platform provider or a player looking for immersive gaming options, Viral Interactive Limited combines innovation, flexibility, and integrity to redefine the iGaming experience.

Complete list Sites owned by Viral Interactive 

Sites Owned by Viral Interactive Limited

Viral Interactive Limited’s casinos will be added to this list when they have been launched in the UK, so please check back often.