Kindred Group

Kindred Group: A Global Leader in Online Gambling Innovation

Kindred Group plc is a leading online gambling operator, encompassing a diverse portfolio of brands that offer sports betting, casino games, poker, and bingo to a global customer base. Established in 1997, the company has grown into one of the largest online gambling entities worldwide, committed to providing a safe, fair, and sustainable gaming environment.

Company Overview

• Founded: 1997
• Headquarters: Sliema, Malta
• Industry: Online Gambling
• Employees: Approximately 2,453
• Stock Symbol: KIND SDB (Nasdaq Stockholm)

History and Evolution

Kindred Group began as Unibet Group plc, founded by Anders Ström in 1997. The company initially focused on sports betting, offering services via telephone before expanding to online platforms. In December 2016, Unibet Group rebranded to Kindred Group plc to reflect its multi-brand strategy and diverse offerings.

Brand Portfolio

Kindred Group operates several prominent brands, each catering to specific markets and customer preferences:

• Unibet: Offers a comprehensive range of products, including sports betting, casino games, poker, and bingo, serving over 100 countries.

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• 32Red: Provides a premium online casino experience with a wide selection of games and a strong presence in the UK market.

• Maria Casino: Focuses on casino and bingo games, appealing primarily to the Nordic markets.

• Bingo.com: Specializes in online bingo and related games, targeting a broad audience.

• Vlad Cazino: Caters specifically to the Romanian market, offering a localized casino experience.

• Kolikkopelit: Serves the Finnish market with a focus on slot games.

• Casinohuone: Another brand targeting Finnish players, offering a variety of casino games.

• iGame: Provides a range of casino games, primarily focusing on the Nordic region.

• OttoKasino: A newer addition to the portfolio, offering a streamlined casino experience.

Product Offerings

Kindred Group’s diverse product suite includes:

• Sports Betting: Pre-game and live betting across various sports, including horse racing.

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• Casino and Games: A vast selection of online casino games, such as slots, table games, and live dealer experiences.

• Poker: Online poker rooms and tournaments catering to different skill levels.

• Bingo: Engaging online bingo games with various themes and prize structures.

Market Presence

Operating across Europe, Australia, and North America, Kindred Group tailors its offerings to comply with regional regulations and cater to local preferences. The company holds licenses in multiple jurisdictions, ensuring adherence to legal and ethical standards.

Financial Performance

As of September 30, 2024, Kindred Group reported trailing 12-month revenue of approximately $1.59 billion, with a net income of $84.15 million. The company’s stock is publicly traded on Nasdaq Stockholm under the symbol KIND SDB.

Recent Developments

In October 2024, La Française des Jeux Société Anonyme (FDJ) completed the acquisition of Kindred Group plc, aiming to create a new European champion in the online gambling sector. This strategic move is expected to enhance FDJ’s digital revenue and expand its presence beyond the French market.

Corporate Responsibility

Kindred Group is committed to responsible gambling, implementing measures to prevent problem gambling and ensure player safety. The company collaborates with various organizations to promote responsible gaming practices and provides tools for customers to manage their gambling activities.

Conclusion

With a rich history and a diverse portfolio of brands, Kindred Group plc has established itself as a significant player in the online gambling industry. The company’s commitment to innovation, customer satisfaction, and responsible gaming continues to drive its success and influence in the global market.