Esport Entertainment Malta Limited

Esports Entertainment Malta Limited: A Leader in Gaming and Esports Innovation

Esports Entertainment (Malta) Limited is a subsidiary of Esports Entertainment Group, Inc., a diversified entity specializing in esports and online gambling. Established in February 2018, the Malta-based company has expanded its operations through strategic acquisitions and the development of a diverse brand portfolio.

Company Overview

• Incorporation Date: February 5, 2018
• Headquarters: Block 6, Triq Paceville, St. Julians, STJ 3109, Malta
• Parent Company: Esports Entertainment Group, Inc.
• Licensing: Holds a Gaming Service License issued by the Malta Gaming Authority (MGA) since April 2020

Esports Entertainment (Malta) Limited operates under the regulatory framework of the MGA, allowing it to offer gaming services in multiple jurisdictions. The company’s strategic location in Malta positions it within a prominent hub for the iGaming industry.

Brand Portfolio

The company has developed and acquired several brands to cater to various segments of the gaming and esports markets. Notable brands include:

• VIE.bet: An esports-focused wagering platform operating under Tier 1 gaming licenses, offering betting opportunities on a wide range of esports events.

• SportNation.com: Acquired through the July 2020 acquisition of Argyll Entertainment, SportNation.com provides sports betting and gaming services, featuring an award-winning rewards program and exclusive content.

• Lucky Dino: Acquired in March 2021, Lucky Dino is an online casino operator with a proprietary technology stack, including affiliate marketing software, payment servers, and a CRM system with gamification and loyalty features.

These brands enable Esports Entertainment (Malta) Limited to offer a comprehensive range of gaming experiences, from esports betting to traditional online casino games.

Strategic Acquisitions

The company’s growth strategy includes significant acquisitions to enhance its market presence and technological capabilities:

• Argyll Entertainment: In July 2020, the acquisition of Argyll Entertainment brought the SportNation brand into the company’s portfolio, expanding its reach in the sports betting market.

• Lucky Dino Gaming Limited: Completed in March 2021, this $30 million acquisition provided access to Lucky Dino’s proprietary technology and a substantial customer base, strengthening the company’s position in the online casino sector.

These acquisitions have been instrumental in diversifying the company’s offerings and expanding its operational footprint.

Licensing and Regulatory Compliance

Operating under the Malta Gaming Authority’s license, Esports Entertainment (Malta) Limited adheres to stringent regulatory standards, ensuring fair play and the protection of player interests. The MGA license permits the company to operate in over 150 jurisdictions globally, significantly broadening its market reach.

In addition to the Malta license, the parent company holds gaming licenses in the UK and Ireland, with a pending license in New Jersey, USA, expected to further expand its operational territories.

Technological Infrastructure

The acquisition of Lucky Dino Gaming Limited provided Esports Entertainment (Malta) Limited with a robust technological infrastructure, including:

• Affiliate Marketing Software: Facilitates effective management of affiliate partnerships and marketing campaigns.

• Payment Servers: Ensures secure and efficient processing of transactions across various platforms.

• CRM System with Gamification and Loyalty Engine: Enhances player engagement and retention through personalized experiences and reward mechanisms.

This proprietary technology stack enables the company to deliver seamless and engaging gaming experiences to its users.

Market Presence and Expansion

Esports Entertainment (Malta) Limited has strategically expanded its market presence through:

• Geographical Diversification: Leveraging its MGA license to operate in multiple jurisdictions, including Europe and anticipated entry into the U.S. market.

• Product Diversification: Offering a wide range of gaming products, from esports betting to traditional casino games, catering to diverse player preferences.

These efforts have positioned the company as a versatile operator in the competitive gaming and esports industry.

Commitment to Responsible Gaming

The company is dedicated to promoting responsible gaming practices by implementing measures such as:

• Self-Exclusion Options: Allowing players to take breaks or exclude themselves from gaming activities as needed.

• Deposit Limits: Enabling players to set personal limits on deposits to manage their gaming expenditures.

• Collaboration with Support Organizations: Partnering with entities that provide assistance to individuals facing gaming-related challenges.

These initiatives underscore the company’s commitment to fostering a safe and responsible gaming environment.

Conclusion

Esports Entertainment (Malta) Limited has established itself as a dynamic entity in the gaming and esports sectors through strategic acquisitions, a diverse brand portfolio, and adherence to regulatory standards. Its commitment to technological innovation and responsible gaming practices positions it for sustained growth and success in the evolving landscape of online gaming and esports entertainment.