The Football Pools Limited
all its introductions and sister sites
The Football Pools Limited is a licensed operator. it has been recognized as one of the best online football betting operators in the world. there are a few football specialists betting sites under its operation, such as Footie 5, Terrier Pools, etc. It has been registered located at Walton House, 55 Charnock Road, Liverpool, L67 1AA
The Football Pools Limited owns brands and similar sites are as follow:
The Football Pools Limited, originally established as Littlewoods Pools in 1923, is a pioneering UK-based company specializing in football pool betting and gaming services. Over the decades, it has become an integral part of British football culture, offering players the opportunity to predict football match outcomes for cash prizes.
Company Evolution
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Founding: The company began operations in 1923 as Littlewoods Pools, distributing betting coupons outside Old Trafford Stadium.
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Mergers and Acquisitions: In 2000, Littlewoods Pools was acquired by Sportech PLC for £160 million. Sportech later consolidated the football pool industry by acquiring Zetters in 2002 and Vernons in 2007, merging them under ‘The New Football Pools’ brand in 2008.
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Recent Developments: In 2017, the business was sold to OpCapita, a private equity firm, for £83 million.
Recent Rebranding
In February 2025, The Football Pools underwent a significant rebranding to modernize its image and appeal to a new generation of players. The company introduced a fresh logo and brand identity, accompanied by a comprehensive marketing campaign featuring billboards in Liverpool and Manchester, as well as radio promotions across the North West. This rebrand aims to blend the traditional Pools experience with digital advancements, offering digital memberships, monthly spending limits, and exclusive perks like free-to-play games and free bets. thesun.co.uk
Current Offerings
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Digital Memberships: Players can now sign up for digital memberships, allowing for convenient participation in various games and setting personalized spending limits.
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Game Variety: The Pools continues to offer classic football pool betting alongside new gaming options, catering to both traditional players and newcomers.
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Responsible Gambling: The company emphasizes responsible gambling practices, providing resources and tools to help players manage their gaming activities effectively.
Company Information
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Headquarters: Liverpool, United Kingdom.Industry: Gambling and Betting.Wikipedia
The Football Pools Limited remains a significant entity in the UK’s gambling landscape, blending its rich history with modern innovations to provide engaging betting and gaming experiences.
The Football Pools Limited Owns Brands
Football Pools
Footie 5
Rangers Pools
Terrier Pools
The Football Pools Limited Company Reviews
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It was established in 1923, and the brand is officially licensed, it provides a wide collection of slots and games such as Jackpot, Table Games Hot Slots, Online Casinos, Live Casinos, Online Bingo, and many more new games.
Its software suppliers are using the latest technology as Microgaming, NetEnt, NextGen Gaming, 1x2Games, Barcrest Games, iSoftBet, Nyx Interactive, Playson, Eyecon, Big Time Gaming, Elk Studios, Blueprint Gaming, Core Gaming, Genii, Pragmatic Play, Instant Win Gaming, Gamevy, Leander Games, Playtech, Red Tiger Gaming, Tom Horn Gaming, Quickspin, and Yggdrasil Gaming.
The Football Pools Pons&Cons:
⦁ Pons&Cons:
Pons:
Live chat is open 24/7
Multiple gaming providers available
Mobile-friendly design
0-24 hour withdrawal limits
Cons:
No phone support
American sports aren’t as widely bet.
Not available to players in Israel, Turkey, Singapore, and others
No mobile version available
Unfair terms and conditions
Still a second to BetFair.
Complete list Sites owned by The Football Pools
Sites Owned by The Football Pools Limited
The Football Pools Limited’s sites will be added to this list when they have been launched in the UK, so please check back often.
This page was last updated on 22 Mar 2025